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Channel: The PR Scoop » How to Get Media Attention
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Self publishing still requires publicity

As a self published author you get to keep most of the profits with the sale of your book. But with that comes the responsibility of doing your own book marketing. “Publishing directly on e-books helps...

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Killer Tip: How to write a press release for internet marketing promotion...

This video teaches how to write a press release, step-by-step so that it is optimized to rank as high as possible in the organic search results. Use this as part of your Internet Marketing Promotion....

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Ray Lewis’ road to redemption travels on

After severe bump, the Raven’s linebacker has sped past street image Super Bowl XLVII has a lot of firsts.  The event will see its first pair of brothers coach against each other, first-time...

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Super Bowl ads: Do companies push the envelope on purpose or are they naïve...

With the large price tag and record viewers, do companies create a “PR crisis” on purpose by using controversial ads that keep people talking? Ah, the Super Bowl, the event that used to signify the end...

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Get your business on base with Twitter

Deliver a line drive for your company tweets So you or your company has been on Twitter for a while, and the results you wanted are just not there. You are thinking about giving up because, well,...

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New public relations YouTube channel, PRNC TV, premieres in Las Vegas with...

PRNC TV, the newsroom for everything PR, asks if social media is worth the gamble for businesses PRNC TV interviewing me about contentmarketing and social media I am very pleased to say that the...

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Press release faux pas: Keep these mistakes out of your PR materials

Everyone wants their press release to capture national headlines. At the very least, some social media traction would be nice. What would keep your release from doing that? 1.       Spelling and...

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Three tips to writing catchy press release headlines

Face it; if your headline isn’t written well, media contacts are more than likely not going to continue reading your release. Your headline needs to grab the readers’ attention and intrigue them enough...

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